How Promarine Turns Creator Videos into 40% of Sales with UpPromote

CHALLENGE

• A one-of-a-kind product with a high average order value, but no dedicated person to find and manage new creators.
• Only a small share of sales came from creators’ own audiences, so reach alone could not carry the program.

SOLUTION

• Run creator videos as Meta ad content, instead of relying on creators’ followers.
• Track and pay every sale through UpPromote: 10% off for customers, 10% commission for creators.

RESULTS

• The affiliate channel now drives around 40% of Promarine’s sales, by the team’s own estimate.
• A lean program of just two core creators powers the brand’s paid advertising.

LESSONS

• Creator content can do the heavy lifting in paid ads, even before you tap into creators’ own audiences.
• A distinctive, high-value product gives each creator-driven sale more weight.

Promarine Antioxidants is an Argentine brand of marine dietary supplements. Its products are made from Patagonian sea urchin and created by EriSea, a CONICET technology-based company.

The brand currently sells in Argentina, with Spain next on the list, followed by the United States and Brazil.

Promarine’s affiliate program works differently from most. Instead of relying on creators’ followers, the team puts creator content to work in its own ads.

What makes Promarine Antioxidants different?

Rafael Paro, Project and Marketing Manager at Promarine, describes the product as close to one of a kind. Its formulation sets it apart in the supplement category.

Our competitors don’t have a similar product.

That uniqueness also shows up in what customers spend. Rafael pointed to the brand’s high average order value as one of the reasons its affiliate sales perform well.

Our average ticket size, it’s high in Argentina.

A distinctive product with a high basket size gives every referred sale more weight.

How does Promarine Antioxidants work with creators?

Finding creators through relationships

Promarine finds its creators through its own network and personal relationships.

The core group is small. Rafael noted the brand currently works with two main creators.

Using creator videos as ad content

The real engine is paid media. Creators make videos featuring Promarine’s products, and the team runs that content as Meta ads.

Each creator has a discount code. Customers get 10% off, and the creator earns a 10% commission on the sale, tracked through UpPromote. Promarine also sends products to its creators.

Rafael was candid that this model leans on content more than reach. Only a small share of affiliate sales, a few percent by his estimate, comes from creators’ own audiences.

The result is a hybrid of influencer content and performance advertising, with UpPromote handling the attribution and payouts.

What results has Promarine Antioxidants seen?

Because creator content powers so much of the brand’s advertising, the affiliate channel has become a major source of revenue.

By Rafael’s estimate, the affiliate channel accounts for around 40% of Promarine’s sales.

He credits UpPromote with keeping the program manageable as it grows.

The platform is helping us a lot. We can manage our affiliates.

With codes, tracking and commissions in one place, the team can keep the ad-driven model running.

What’s next for Promarine Antioxidants?

The next step is reach. Promarine wants more creators, and creators whose audiences it can actually tap.

What we need to do is to find more creators and to open more markets with the audience.

The team had started searching for creators on Instagram, but paused when the person who managed it left. As new markets open, Rafael expects to need creators in each of those countries too.

After Black Friday, the plan is to put more focus on creators. “Creators can help us to grow faster,” Rafael emphasized.